I feel terrible for saying this but I do not love this blush. There's no denying that it's a lovely berry shade and the brush is soft and very useable. Plus the gadget geek in me bought into the genius idea of the twist up brush picking up product inside the cap.
Alas, that was exactly it's downfall for me. It takes a few twists for the brush to pick up colour and usually the only the outer edges of the round brush pick up colour, which can result in a patchy application. Clinique tutorial video instructs us to apply this in a circular motion from cheeks to hairline. But all of this takes time so it's not successful as a quick blush for me. I find it quicker to dip a blush brush in a compact and sweep blush on my cheeks.
It's not a total fail by any means. When I do get it right, it does look good. I just need to be prepared to spend some time applying it.