I've been meaning to write this review for a while now, but I cannot for the life of me capture the awesomeness of this mascara, so you'll have to forgive the before and after shots taken with my iPhone.
I love how this mascara makes my lashes look full, but not clumpy. It does curl lashes, but I find this has a lot to do with how I apply my mascara. If I roll the brush under the lashes, I can get fuller and curlier lashes, but this technique takes a bit of effort to avoid getting mascara on my lids. I find it quicker to curl my lashes first with a curler, then brush on some mascara, and this FOA mascara holds curls really well.
I'm also amazed at how smudge-proof this is. I've sweated and walked in the rain with it, and it didn't budge. The only time this gave me dark mascara rings under my eyes was when I cried because of a TV program. And that was after more than 12 hours of wear. It washes off easily with warm water, but won't budge with the Hada Labo Cleansing Oil.
I really cannot fault this mascara -- from the pretty, compact packaging to the paraben-free, no-animal testing formula to the awesome bang for your buck retail price of $11.95 -- I will definitely purchase this when I make a dent at my mascara inventory.
Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.